Yes, it’s the year of mobile, and no, it’s not Groundhog Day
We’ve all heard it time and again, the strident claim: “This is the year of mobile.”An overused statement? Possibly. One ...
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Tag: mobile marketing
Mobile marketing should be less distraction, more interaction
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on ...
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Taking the next steps with mobile marketing
Dr Pieter Streicher takes a look at how to deploy mobile marketing in a retail context, specifically using SMS shortcodes ...
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Drive your mobile marketing from your desktop
CYBERTORIAL: A successful mobile marketing campaign relies on one of two things: a mobile messaging platform provider to handle the delivery ...
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Better to ask permission than forgiveness in mobile marketing
Tomorrow, on April 1, the Consumer Protection Act comes into play. Western Cape Minister of Economic Development and Tourism, Alan Winde, ...
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The new wave of MobiMedia
CYBERTORIAL: Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an ...
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