Best of the best at MOST Awards 2018
The media industry came out in their droves to celebrate a decade of the MOST Awards. All the winners right ...
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Tag: Neil Higgs
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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‘Herculean’ Establishment Survey task seeing the light
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment ...
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What’s up with OOH in Africa?
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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Pamro 2015: Insight into transformative research methodologies
Pamro conference delegates to gain new insights into emerging and transformative research methodologies for Africa Africa’s media landscape is a ...
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International speakers set to fire up Africa’s media research community in Tanzania
The Pan African Media Research Organisation (PAMRO) has lined up a bank of international speakers representative of the best minds ...
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