Tag: Nkateko Mongwe

The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...

Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media ...

Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content ...

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...