From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...
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Tag: OMC
Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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Transforming OOH through the OMC
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...
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OMC update: With change comes more refined results
The OMCs change to a new partner and new software is one that will no doubt get even the most ...
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First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards
Outdoor Network has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid ...
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How does out of home measure up?
Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...
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