It’s all ‘Relativ’: New name and direction for Grass Roots Media
Grass Roots Media has undergone a transformation to reflect new values and a new strategic direction. Michael Bratt attended the ...
Read more
Tag: OOH
The MOST Awards in pictures
The MOST Awards 2015, Wag the Dog's annual celebration and recognition of media leaders and companies, recently took place. Here ...
Read more
Behavioural targeting: A global OOH trend
The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People ...
Read more
People, traffic and billboards: Out of home in Africa
We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little ...
Read more
Capturing an airport advertising audience
Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why ...
Read more
The rise of the emerging market and what it means for brands
What is the impact of the growing emerging market segment and why is this consumer becoming increasingly important to brands ...
Read more
