Dear digital marketers: Why you should be thinking pDOOH
The impact of programmatic digital out of home is proving to be powerful – both in brand-building and performance.
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Tag: OOH
Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic – and despite the dark days of Stage 6 load shedding – the ...
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home in SA already, Primedia Outdoor unveils three new roadside ...
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to ...
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State of outdoor media in South Africa: a development perspective
Out-of-home media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip ...
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OMC update: With change comes more refined results
The OMCs change to a new partner and new software is one that will no doubt get even the most ...
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