The modern consumer: Evolving is not enough
While the modern consumer is increasingly diverse, she is faced with increased financial pressures in a world where changes are ...
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Tag: Park Advertising
Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
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The leadership dilemma in the advertising and media industry
"Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…)" ... A similar news headline recently caught my eye: “Maria ...
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Storytelling in the days of media fragmentation
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ...
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Opportunities lost: The impact of corruption on your media rand
In years gone by the adage "flat is the new up" was jokingly bandied about. Now it is cried out ...
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Can media agencies become ‘faster, better and cheaper’?
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be ...
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