Hybrid workforce: Closing the gap between customer expectations and delivery
The world has changed over the past two years with the workplace evolving to a hybrid model but customer experience ...
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Tag: Paula Sartini
Creating great customer experiences means using data effectively
periences today, companies need digital transformation to gather customer information, create unique experiences, drive personalisation and build trust.
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The real value of company compliant templates and content governance
The real value of brand-compliant templates and brand governance lies in the ability to remove the content clutter from the ...
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Striking the balance between customer privacy and intimacy
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is ...
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Should your brand self-isolate during a pandemic?
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. ...
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The psychology of consistency and its role in branding
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other ...
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