In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed ov... Read more
A couple of months ago research was released that showed more than 51% of South Africans did not trust the news. The thought occurred to me recently that perhaps it was not the news they don... Read more
I am not suggesting for a minute that the mass media should simply stop worrying about lying and divisive world leaders – in fact they should redouble their efforts to expose them. Read more
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues and updates with little to no room for interaction. Read more
While much has been said about state capture in South Africa, new research is uncovering the opinions of ordinary SA citizens on this matter. Read more
For the first time in history the mass media and marketing have converged in a diabolical partnership that will completely change the way society will absorb news. The basic foundation of ma... Read more