Tag: PR

I have been justifiably taken to task by some dear and charming friends in the public relations business who argue ...

Chinese military strategist and author of The Art of War, Sun Tzu, said nearly two-and-a-half thousand years ago that “Strategy ...

Since Ivy Lee issued the first press release on behalf of the Pennsylvania Railroad following the 1906 Atlantic City train ...

The general consensus is that public relations services include the standard offerings of drafting media releases, dealing with the media, ...

Over the years, it’s become very clear in our business what distinguishes a successful PR client from one that never ...

The ‘Oscars’ of the public relations world took place on Sunday night. Fifty-five consultancies, corporates and in-house PR departments vied ...