Reader research: Sailing for new shores
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research ...
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Tag: PRC
The ABCs: A ‘Defence Against the Dark Publishing Arts’?
The recent release of the Audit Bureau of Circulations (ABC) figures for Q4 2016 is about as nail-biting as watching ...
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Nielsen wins contract to conduct PRC’s reader research
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
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AMASA in Joburg to host panel discussion on new Establishment Survey
The Advertising Media Association of South Africa's Johannesburg chapter is hosting a panel discussion featuring leading players in the media ...
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Western Cape newspaper AMPS readership figures under investigation
As the South African Audience Research Foundation delivers the results of the last run of AMPS figures, the Publisher Research ...
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