Tag: product placement

Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...

What 'watercooler content' do you reference during the day at work? What apps do you read that aggregate and curate ...

The argument about the pros and cons of mixing advertising with editorial is now utterly irrelevant; as long as the ...

Much to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to ...

Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, ...

Advertising has made its way into programming on television but in some cases it has become too obvious and disconcerting. ...