South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to radio sales. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer to that question lies partly in Nate Silver’s analysis in The N... Read more
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