AGENCY SCOPE South Africa: Responding to industry desire to raise the bar
The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have ...
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Tag: Scopen
Building priceless relationships in a time of turbulence
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work ...
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Ad Forum Global Summit report: ‘Intersection’ is where magic lies
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency ...
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Courage under fire: How marketers and agencies made lemonade
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some ...
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Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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AGENCY SCOPE 2021: Trends on the path to new world agility
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic ...
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