Choosing an equitable client-agency costing model
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are ...
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Tag: Scopen
Media moves: Raphala Colson Mothoagae joins Hoorah Digital, SABC and ASA ink deal, Tiso Blackstar takes wheel of motoring ads for group
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Exclusive: How does South Africa rank in global marketing?
SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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Marketers to take digital in-house at unprecedented rate
Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to ...
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