![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Tag: SEMs
A New Year and a time to transition to new measures
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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SEMs: Go forth and compare apples with oranges
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody ...
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ES: Taking the Brave New World for granted?
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...
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Measuring how people live, not necessarily by what they have
Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), ...
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