The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
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Tag: Snapchat
China trumps US as TikTok trumps Facebook – and Google and Microsoft and Apple and …
We all know that the US and China are jockeying for the world number one spot in terms of economics ...
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Social ecommerce ramps up online sales
As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping ...
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Happy birthday Instagram! 5 ways doing it for the ‘gram has changed us
Tomorrow marks Instagram’s tenth birthday. Having amassed more than a billion active users worldwide, the app has changed radically in ...
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World of Media: Snapchat losing popularity in 2018, Facebook’s dealings with NTK Network revealed, IPL media rights value boosted
The Media Online's weekly round-up of need-to-know global media stories.
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Know your influencers, or you might experience the dark side of influencer marketing
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when ...
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