Stop fighting for a slice, bake a new pie
Market creation in Africa focuses on creating new demand rather than competing for existing market share. African innovation often emerges ...
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Tag: spaza shops
The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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Route-to-market strategies need speed and flexibility
Fast-moving markets, intense competition and rapid change force corporate manufacturers to face a sobering reality: red tape and legacy systems ...
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Seven Days on Social Media: A #NationalDisaster and a mining graveyard
#FoodPoisoning. He called it a national disaster. Do you understand what that means? It means that cash can be released ...
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Marketing Kraal and Nungu Candy partner in sweet deal
Nungu Candy chose Marketing Kraal's effective container billboards to promote the Zeli brand and increase brand awareness.
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to ...
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