Brand Olympics: Do the famous rings deliver value to host countries?
Steven Greenland, Professor in Marketing, Charles Darwin University and Robert Joseph Gill, Associate Professor in Media and Communication at Swinburne ...
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Tag: sponsorship
Mzansi Magic presents Married At First Sight Mzansi
Would you ever put your faith in a team of experts in the hope of being scientifically paired with a ...
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Women’s sport is soaring, and old-school male sports journalists need to lift their game
Sports media misogyny was alive and well this month. In just the few short weeks it took for star United ...
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Four key lessons for a small broadcast rights holder
In sports or entertainment, a rights holder holds exclusive broadcast rights to distribute certain content or properties. For example, in ...
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Turning up the volume in 2024
A quick scan of the consumer goods market shows you that earpods, airpods, earbuds and headphones are widely accessible to ...
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Playing the long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing ...
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