The opportunity for brand integration in the ad-blocker era
You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...
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Tag: target audience
Delivering performance-based marketing
Performance-based marketing is a critical part of any integrated marketing plan, but it requires specialist skills and experience to achieve ...
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Five reasons why nano-influencers are the key to social media success
The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction ...
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Listen up! Your business might depend on it
Social listening tools are great assets for businesses to have in 2021; in fact, some might say that they are ...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Why brands should build events that take thought-leadership to target markets
Large corporates and even government departments need effective platforms where their thought leadership can reach people directly.
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