PR is an engine for growth, trust and competitive advantage for SMEs
For small and medium-sized businesses, particularly in the technology sector, an investment in PR and digital marketing becomes crucial to ...
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Tag: tech companies
The media industry must apply agile strategy to compete fairly with tech companies
How can the media reclaim the position of being the best place for brands to advertise?
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The four legs of a chair: Why partnership is the future
June and July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the ...
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Stop the expropriation of local content without compensation
Palesa is a singer-songwriter. She is young, gifted and black. She has overcome poverty, racism and sexism. She has worked ...
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Apple’s $1 trillion value doesn’t mean it’s the ‘biggest’ company
How exactly is Apple “mega”? In the eyes of The New York Times and Wall Street, it seems, primarily because ...
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The hidden sales opportunities in YouTube videos
YouTube has become one of the first places consumers go to for ‘How to’ advice on the Internet, attracting more ...
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