Investing in and a focus on local content driving A + E’s strategy
Broadcaster A + E is adding some local flavor to its three channels in South Africa, through domestic content investments ...
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Tag: television
MediaHeads 360 announces new content marketing solution for television
Leading Level 1 BEE media specialist agency MediaHeads 360 has announced a first for television content marketing in South Africa.
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Television is not dead in the age of digital
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust ...
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It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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TV licence fee hike is simply grabbing at straws
Frankly, proposing an increase in licence fees is nothing more than grabbing at straws in an environment devoid of strategic ...
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Can cinema survive in a golden age of serial TV?
To complicate the arguments about the relative merits of TV series and film, distinctions between film and television are less ...
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