Tag: The Media magazine

In a commercial world that seems drunk on data, how can brand owners and their agencies best use it to ...

Humans are needed to prompt, assess, elevate, enrich, question, include and all the other amazing things that only we can ...

As the Black Billboard Owners’ Alliance, our aim is to move from getting crumbs of the R48-billion a year advertising ...

As the clock ticks ever closer towards first party data collection, we get the lowdown on how agencies can leverage ...

What agencies need to know. That was loosely our thinking around this issue of The Media magazine. Agencies need to ...

The pessimism engulfing our industry is influenced by rapidly declining revenues, especially for print. This reality is a headache for ...