Where to next for influencer marketing?
There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...
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Tag: TikTok
‘Brain rot’, sport and the TikTok generation
With the acceleration of all things digital and AI, humans are losing their grip on reality, and brands are losing ...
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Top social media trends to watch in 2025
Social media helps to shape how we connect, and how we create and consume content. Ongoing shifts in the digital ...
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What’s next? TikTok’s 2025 trend report for SA
TikTok’s What's Next 2025 Trend Report reveals the key trends shaping the future of marketing and entertainment. TikTok is reshaping ...
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‘News influencers’ are racking up billions of views – and not checking their facts
The way many people get their news today would be unrecognisable to broadsheet devotees of decades past. You may read ...
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The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
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