Tag: traditional media

Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.

Government communicators must not be led astray and believe 'views', 'likes' and 'shares' will disarm people into not engaging and ...

The low-hanging fruit is gone and there’s a digital revolution going on out there that wants your audience. And it’s ...

The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to ...

Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...

Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...