Pan-African PR and Marketing Trends in 2019: A Snapshot
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the ...
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Tag: trust
The ‘digital paradox’ facing the media industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.
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Do South Africans not trust the news or the people who make the news?
A couple of months ago research was released that showed more than 51% of South Africans did not trust the ...
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Rising reader revenues reinforce need for trusted, quality content
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing ...
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Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
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Brand consistency aids in brand security
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their ...
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