Naked’s #StopHoldMusic campaign is a smash hit
Naked, the fully digital insurance platform, has stormed the social media charts with #StopHoldMusic, a digital marketing campaign that pokes ...
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Tag: video
From consumer to ‘prosumer’ – tracking the future of brand expansion
The TikTok revolution is transforming online commerce, giving brands several clear pathways to direct engagement – and mad growth.
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How streaming platforms make you more likely to watch certain programmes
Many video-on-demand platforms have positioned themselves as driven by audiences. But just how much do online users actively choose what ...
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Lights, camera, newsjacking: Unleashing the power of earned media
When we combine the power of earned media with newsjacking, that's when the real magic and proper ROI happen. It's ...
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More video ad reach, anytime, everywhere
There is no question that we are witnessing a changing of the guard in video advertising. For decades, linear TV ...
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TikTok’s advice for publishers on how to get started with platform
Given that the biggest TikTok influencers have follower counts in the tens of millions, news publishers might wonder how they ...
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