WATCH: Mediamark’s Wayne Bischoff on why the MOST Awards matter
In the first of a series of video interviews with former MOST Awards winners, CEO of Mediamark, Wayne Bischoff, chats ...
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Tag: video
Case study: Of green mambas and Springboks
Enlisting The Kiffness’ talent and profile was a key strategic component to maximise organic reach and engagement for both the ...
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Naked’s #StopHoldMusic campaign is a smash hit
Naked, the fully digital insurance platform, has stormed the social media charts with #StopHoldMusic, a digital marketing campaign that pokes ...
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From consumer to ‘prosumer’ – tracking the future of brand expansion
The TikTok revolution is transforming online commerce, giving brands several clear pathways to direct engagement – and mad growth.
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How streaming platforms make you more likely to watch certain programmes
Many video-on-demand platforms have positioned themselves as driven by audiences. But just how much do online users actively choose what ...
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Lights, camera, newsjacking: Unleashing the power of earned media
When we combine the power of earned media with newsjacking, that's when the real magic and proper ROI happen. It's ...
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