The creator economy is producing a new generation of jobs
The creator economy is often discussed as if it belongs only to influencers, podcasters, YouTubers, and people with large followings. ...
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Tag: Youth Month
South Africa’s consumer class youth is playing snakes and ladders
The lazy story about young South African consumers is that they are broke, stuck, unemployed and hard to reach. The ...
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Gaming beats social for Gen Z attention in South Africa
Young South Africans prioritise money, careers and family support over fame or status spending. Family and self-decision drive purchases far ...
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Don’t market to youth. Market with them
Think of a copywriter with strong ideas but no access to briefs. A designer with a self-built portfolio but no ...
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Degrees without doors: Why the media industry must rethink youth access
This Youth Month, South Africa commemorates the 49th anniversary of the Soweto Uprising, a moment led by young voices demanding ...
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Why Youth Month is more than just a hashtag
June isn’t just another month in South Africa - it’s Youth Month. And June 16th is more than just a ...
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