BrandsEye launches Version 2 of Online Reputation Management (ORM) software this week.
It has been upgraded with an advanced HTML5 interface, full sentiment automation and integrated team workflow for social CRM. Having been in Alpha testing with select clients for a few weeks it will be made available to new and existing clients in Beta from today.
When it came to development, the top priority was to ensure an effortless experience for users. Version 2 is more intuitive and provides immediate insights and reporting capabilities.
“With the growth of HTML5, the capabilities of the latest modern browsers have increased tremendously over the past six months, and we have reached a place where open web technologies compare favourably with desktop and Flash software. It’s an exciting time,” says Craig Raw, the CTO from Quirk responsible for leading the team developing the new version of BrandsEye.
The BrandsEye product has evolved with the changing needs of the market and provides a service to the marketing, communication departments and increasingly to HR, customer service and business strategists. ORM allows businesses to leverage a new level of responsiveness to market changes, with online feedback, sentiment, qualitative insights and reputation scores emerging as a new form of real-time customer research.
“We’ve been working incredibly hard as a team and what we have now is a software product that we are insanely proud of and will go to show that South Africa does have the technical capabilities to go head-to-head with the rest of the world,” says Tim Shier, MD of BrandsEye.
Built in HTML5, the tool has been developed using versions of browsers that have yet to be released – Firefox 4, IE 9, Chrome 9 etc., to ensure the longevity of the product.
Having started out in 2006 as a service within the Quirk Group, BrandsEye is now a fully independent business running autonomously of Quirk. This affords BrandsEye important independence in working with agencies and clients.