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Bettina Moss started out in journalism in the late 1980s and then moved into public relations and advertising as a strategist and copywriter. She was co-owner and strategy director of a strategic brand consultancy for 10 years before founding GloWoman.org where she is now a writer, mentor and speaker supporting women’s personal and professional empowerment.
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands...
Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities...
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly...
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Living your company's brand promise and logo is key to continued growth.
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into...
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