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With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about ...
Read moreMeasurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
Read moreRadio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
Read moreCertainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance.
Read moreLead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns ...
Read moreAdvertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and ...
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