Briefly…our daily compilation of news snippets generated by what’s happening where in the media industry.
Dedicated cricket channel for World Cup
Howzit MSN has partnered with TEAMtalkmedia to create a dedicated channel for the 2011 ICC Cricket World Cup at //msnza.cricket365.com/top_stories
The site has features that include expert blogs, live match commentary and full, up-to-the-minute news coverage. Howzit MSN editor Justin Zehmke says: “Following the success of our Soccer World Cup channel in 2010, the decision to do something special for the Cricket World Cup was an easy one to make. MSN has enjoyed a successful partnership with TEAMtalkmedia, who provide all our sports content, so the fit seemed a natural one. We will bring our readers the most comprehensive coverage of the event available on the net in South Africa, and we expect in excess of one million of them to access the site during the tournament.”
Time to roar like young lions
Cinemark are getting ready to select the next pair of local cubs who will win a trip to France for the world’s most prestigious creative advertising festival. Young creatives, under the age of 28, can register for the annual Young Lions local selection competition on the Cinemark website as from 1 March 1.
Given only 48 hours to complete a campaign advert, the two-man copywriter/art director team will be expected to access the full brief on March 16 and submit their masterpiece before 9am on the March18. The winning duo will compete against hundreds of the globe’s up and coming creative geniuses while they rub shoulders with the who’s who in global advertising. Visit //www.cinemark.co.za/ to register. Watch this space for regular updates on Young Lions 2011.
Cinema got bums on seats in 2010
Cinema was the big winner last year, says Cinemark, with Blockbuster titles, 3D-thusiasm, World Cup and a recovering recession seeing the largest number of cinemagoers in movie theatres since 2005. This phenomenal recovery in attendances holds much weight for Cinemark; representing 64% of all cinema complexes in South Africa; and their loyal advertising clients.
The forecast for 2011 is also optimistic: 3D mania is expected to continue to grow with just about every blockbuster offering a heightened cinema experience, and the somewhat resistant recession has eventually begun to throw in the towel. That’s before one even looks at the explosive titles scheduled for the year; including the hilarious animated Rango, with Johnny Depp, also the much anticipated Pirates of the Caribbean 4; as well as Just go with it and Cars 2.
“The extensive range of promotional packages offered by Cinemark can be tailored to meet a wide spectrum of brand needs; from owning the latest 3D title to interactive foyer activations. Our pledge is to harness this substantial growth into a bigger, better and always relevant platform for advertisers;” says Cinemark’s Jenni Critchfield.
Michael de Charmoy promoted to CEO of Primedia Outdoor
In July 2010 Steve Ratlou, Executive Chairman of Primedia Out of Home appointed Michael de Charmoy as COO of Primedia Outdoor. Now Michael takes on his new role as CEO of the company. Ratou says that De Charmoy has made great strides in improving the overall performance aspects of Primedia Outdoor since his initial appointment. “Michael has taken a tough stance on the business, and is making positive inroads every month to ensure Primedia Outdoor continues on its upward growth path. The board and I congratulate him on his promotion and wish him every success.”
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