OH! Awards: Out of Home Media SA (OHMSA) is the officially recognised trade association for the Out of Home Media industry in South Africa. Its members provide media channels across the entire spectrum of Out of Home Media from ambient or alternative media through airport advertising to the giant billboards and wall wraps. OHMSA recognises excellence in out of home (OOH) advertising and invited entries from any OOH media owner, creative agency, media agency or marketer. All submissions were flighted and paid for during 2010, and publicly displayed on an accredited outdoor platform.
The full list of 2010 OHMSA Award winners and finalists:
CATEGORY WINNER: BILLBOARDS
Agency: King James
Client: Allan Gray
CATEGORY FINALIST: BILLBOARDS
Campaign: Ayoba Vuvuzela
Agency: Metropolitan Republic/Jupiter Drawing Room
CATEGORY WINNER: RETAIL / STREET FURNITURE
Campaign: Bench – take a break.
Client: KIT KAT, Nestle
CATEGORY FINALIST: RETAIL / STREET FURNITURE
Agency: Ogilvy and Mather
CATEGORY WINNER: AMBIENT MEDIA
Agency: MorrisJones & Co
CATEGORY FINALISTS: AMBIENT MEDIA
Finalists: Hyundai Vuvzela by Jupiter Drawing Room/Metropolitan Republic; Coca Cola crate man by Animal Farm and Art at Work.
CATEGORY FINALISTS: WALLS, WRAPS and MURALS
Finalists: Bell’s Scotch Whiskey by King James; MTN Ayoba Flags by Jupiter Drawing Room//Metropolitan Republic.
CATEGORY FINALIST: INTERNALLY ILLUMINATED BILLBOARDS
Finalist: Lucozade, Ogilvy.
CATEGORY: MEDIA AGENCY OF THE YEAR
OVERALL CATEGORY WINNER:
Agency: Nestle’s agency
Client: Kit Kat