Briefly… POP, goes the bakkie from RamsayMedia; Daddy’s Deals, with love from kulula.com; TGI announces date for second annual ICON Brand awards; Rank TV celebrates viewership of 2.7 million commuters; The MediaShop’s innovation wins international accolade; Cape Town pair to represent South Africa at Whiskey World Games
POP, goes the bakkie from RamsayMedia
Greening the environment received a tree-mendous boost, thanks to a partnership between RamsayMedia and Daihatsu that saw a bakkie donated to Greenpop, an NGO that plants trees in underprivileged areas around Cape Town and focuses on environmental education and community upliftment. Greenpop has planted more than 6 500 trees in and around the Cape Flats since it was established 10 months ago – all the while relying on loan vehicles
The Greenpop team took delivery of a colourfully branded Daihatsu Gran Max sponsored by Daihatsu for transporting trees to “under-greened” schools, crèches and community centres. The sponsorship was made possible when RamsayMedia offered the motoring manufacturer advertising space to the value of the vehicle in its two motoring titles, CAR and Leisure Wheels.
“As media owners, greening the environment is important to us. We are proud to have been part of such a wonderful initiative – thank you to Daihatsu for join us in this, and to Greenpop for their boundless enthusiasm,” said Sandy Immelman, who heads up RamsayMedia’s CSI portfolio. “We are sure that many communities will enjoy the benefits.”
Daddy’s Deals, with love from kulula.com
kulula.com has teamed up with the innovative entrepreneurs who created Daddy Long Legs Art Hotel and Old Mac Daddy Trailer Park in Elgin, to launch Daddy’s Deals. A fresh take on the deal-buying model that has taken online shopping by storm, Daddy’s Deals (with love from kulula.com) is a proudly South African initiative offering consumers exclusive deals and unique experiences at a fraction of the price.
Daddy’s Deals is determined to improve on the standard US-based group buying model that many local companies have emulated, to provide customers and merchants with a rewarding win-win experience. “We have heard from many sceptical consumers who are tired of being bombarded by daily mails and SMS’s with deals that only actually become available after exceeding a preset tipping point. We have also seen many of these deals being provided by merchants who are overwhelmed by the response and often struggle to service the large number of customers purchasing the deal,” says Jody Aufrichtig, Daddy’s Deals founder and CEO.
Daddy’s Deals subscribers will receive twice-weekly newsletters with only the best deals from quality merchants that have been carefully researched and selected. Once you’ve signed up, you’ll be notified of up-to-the-minute deals in your city. Each email newsletter includes three handpicked deals, from holidays, meals at top-notch restaurants and pampering treatments, to something completely different.
TGI announces date for second annual ICON Brand awards
TGI, one of South Africa’s leading market research companies, has announced the date for its second annual ICON Brand Awards that is set for the July 14. The awards are sponsored by City Press and Rapport.
To be eligible for ICON status, brands need to show growth and consistent relevance to consumers from diverse backgrounds, characteristic of the South African market place. “Brands earn TGI ICON status by being loyally used by South African consumers, and define a common experience,” says Dustine Tobler, TGI’s marketing director. “South African’s love ICON brands, use them often and will even search for them outside our borders when they are not at home.”
To determine winners, the usage of over 8 000 brands are measured across 41 product categories and through 15 000 face to face interviews. Categories include: airlines; hotels; food; banks; casinos; medical aids; short term insurance; telecommunications; alcoholic drinks; tinned food; coldrinks and medicine among others.
Rank TV celebrates viewership of 2.7 million commuters
Recently added to the list of measured media, ComutaNet celebrates the official TGI ranking of Rank TV, confirming a verified target audience of 2.7 million captivated commuters weekly. The advancement in the medium sees an increase in functionality of the electronic billboards allowing enhanced viewing and audio quality.
This year ComutaNet embarked on a national upgrade of their Rank TV sites. The upgrade programme has three new sites planned for erection in Gauteng, KwaZulu-Natal and the Western Cape. A fourth new site is already delivering engaging content and advertising to the commuters travelling in the Nelspruit area. Nine other sites are in the process of being upgraded; of which Germiston, Park Station, Botshabelo & Denneboom have been finalised. ComutaNet will soon present a total of 13 new and powerful Rank TV screens set to entertain and educate commuters nationally.
The MediaShop’s innovation wins international accolade
The 2010 World Cup enabled The MediaShop to score time and time again in driving an innovative and successful campaign for Coca-Cola’s Powerade sports drink brand. Accolades for this media strategy were bestowed on the agency when the Coca-Cola Company awarded The MediaShop with its Eurasia Africa Group Media Productivity Innovation Award. The agency beat 16 other countries to claim the title.
“We had to capture the imagination of, and up the engagement with Powerade’s target market reinforcing its ‘The Chosen One campaign during the tournament. As this award proves, we achieved the set objectives ensuring Powerade’s message reached its target market,” said Virginia Hollis, managing director of The MediaShop. Sandton.
This award was given as recognition to the market which made the most innovative effort to improve marketing productivity through one, or a mix of, initiatives focused on driving both efficiency and effectiveness of the marketing investment.
The MediaShop utilised a range of elements incorporating broadcast, print, retail, photo syndication, digital and PR to reinforce the overall message.
Cape Town pair to represent South Africa at Whiskey World Games
Two friends from Cape Town have been named as South Africa’s representatives at ‘Bushcamp’, and will be flown to Northern Ireland for this global final of Make it 2 Bushmills, a competition hosted by Bushmills Irish Whiskey. Sean Tickner, a 30 year old orthotist and prosthetist and Jonathan Oliff, a 27 year old brand strategist and marketing consultant, will be taking part in the final, dubbed the ‘Whiskey World Games’ on Ireland’s north coast this August.
The competition offers two friends the chance to win two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of Bushmills Irish Whiskey, live in luxury penthouse accommodation and get £5,000 spending money. Then, the winning friends will get VIP access to the ultimate Bushmills party back in their home country.
Sean and Jonathan were selected by public vote on Facebook to compete against pairs of friends from 10 other countries at Bushcamp, in a number of challenges to find the ultimate winners of Make it 2 Bushmills. Some of the challenges they can expect to face include barrel-rolling, coopering and beach golf.
The final will be judged by the Bushmills Master Distiller, Colum Egan. Bushcamp will take place from August 16-18, 2011 at the Old Bushmills Distillery, in Bushmills village and the surrounding area, with the winning pair of friends being announced on the evening of August 17. Visit facebook.com/bushmillssouthafrica to follow Sean and Jonathan’s progress and for more information on Make it 2 Bushmills.
