The Advertising Media Association of South Africa (AMASA) is calling on all members to renew their annual membership and for potential members from the media industry to sign up as its success hinges on the existence of a strong and motivated membership.
“AMASA is dedicated to education and training within the industry and is dependent on membership fees to finance its objectives. We continually strive to keep AMASA memberships affordable for all and look forward to the industry’s support in 2012 through renewed and first time AMASA memberships,” says Lyn Jones, AMASA’s chairperson.
Fulfilling its fundamental mandate of providing education to the media advertising industry, all funds raised by AMASA through its membership and annual activities go towards delivering its Learnership Programme (ALP). The ALP is designed, in conjunction with partner media companies, to invest in the sustained future and growth of young talent in the media industry.
According to Gordon Patterson, Group MD of SMG, the fact that agencies select an individual candidate alongside AMASA, results in a greater development of media talent, and ensures that the student not only has the ability and skills sought, but the right chemistry.
“If we don’t invest in the youth of this country, we are going to have a very mediocre industry. The older media stalwarts are not getting any younger. Young and talented individuals bring a fresh perspective to the table,” says Patterson.
Over and above supporting the ALP through membership contributions, AMASA members receive regular newsletters, enjoy free entry into the monthly meetings, receive reduced rates at all workshops and get preferential bookings and special rates for the annual event.
AMASA’s 2012 membership rates:
Corporate Membership – R1 200 per year plus R430 per person; Individual Membership – R 620 per person
Rates include 14% VAT and although corporate members are entitled to rotate membership cards within the company, a full and detailed list of member names must be supplied on the membership form for AMASA’s database. Student members are required to produce proof of enrolment at a registered institution or an official student card.