Hemlata Naidoo of Mindshare and Howard West of PHD Network recently won a MacBook Air from Son and Ads24 by finding six cupcakes hidden on the pages of their website, www.son.co.za.
“We used the analogy as part of an integrated campaign to capture the colourful diversity of our 1,1 million readers,” said Brendan Ficks, advertising and trade marketing manager for Son. “The competition is part of our ongoing commitment to keep our media partners updated on the successful growth of Son and Son op Sondag.”
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