The Ackermans Club magazine has taken a fashion-forward step by switching to a handbag-sized print format, starting with the July/August edition. “It’s not only about making the magazine easy to carry with you,” says Andrew Nunneley, GM at New Media Publishing (NMP), which produces the magazine. “Simply look at the trend towards mini tablets, kindles, smart phones or even small-sized books. It’s the mobile age and everything should be designed to use on the go.”
The number of issues moves up from six to eight a year, and each edition will carry an educational poster as an additional help to busy moms and caregivers. “The magazine, alongside the newsletters, mailers and a mom’s blog, is strong on both fashion and family advice,’ says Nunneley. ‘The new format makes a fashion statement while still giving Club members a handbag-friendly package they can consume wherever they are, be it at home or in a car or taxi.”
The hugely popular Ackermans Club magazine, which is distributed to over 110,000 club members, was launched by NMP in 1998. In addition to the magazine, NMP has grown the Ackermans content platforms over the past 15 years to include fashion, baby and décor supplements and newsletters, using diverse platforms such as print, video and digital.
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