A revamped CAR magazine arrives on newsstands this week, revealing exciting styling cues that give the marque strong “buy-me” appeal. The remodelled 56-year-old magazine has been given a modern yet classic, timeless feel. Cleaner pages, copy that has more room to breathe, judicious use of colour and the addition of bite-size nuggets of information all make for an appealing, reader-friendly package.
“This was certainly CAR’s most comprehensive redesign in a long time; having said that, it remains true to the essence of the brand,” says art director Chris Agenbag. “The new look is all about showcasing our content in a fresh, but – most importantly – accessible manner. A crucial part of the process was to make sure our readers remain comfortable within the pages of the magazine.”
New design elements include quick-read fact boxes, photo essays that tell the story in an uncluttered, visually appealing way and small maps reflecting where the journalists have travelled to get the story. “We have made quite significant changes, but the one thing we haven’t changed is our editorial pillars,” explained editor Steve Smith. “Our focus has been on restyling the content while at the same time ensuring it remains familiar to our loyal readers, who are highly invested in the brand. We remain committed to the independent road tests and useful consumer insights that are CAR’s trademark.”
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to email@example.com.