JWT has bought a majority stake in Durban-based agency, The Hardy Boys, global media company WPP announced today. The deal not only extends JWT’s footprint into Durban, one of the most important economic hubs in South Africa, but also adds fully integrated activation capabilities to the JWT Group in South Africa and beyond.
“JWT celebrates its 150th anniversary this year, and the company has always been an early mover, whether in emerging markets or leveraging emerging technologies and disciplines,” says Chris von Selle, chief operating officer, JWT Africa. “Boosting our capabilities in the important fast-developing African markets will help our clients to leverage the opportunity Africa offers. The Hardy Boys’ innovative outlook and passion for driving effective solutions compliments JWT’s pioneering spirit.”
The Hardy Boys was established in 1994 by CEO/founder Dale Tomlinson. A multi-disciplinary agency it offers a complete suite of services for highly effective, through-the-line campaigns. Winners of two Diageo Marketing Brilliance Awards for their work in Africa, and a Global Best Innovation Agency Award for the launch of Diageo’s Snapp brand in Kenya and Nigeria, the local team brings strong insight and strategic thinking to their campaigns.
“JWT is an excellent cultural fit for The Hardy Boys,” Tomlinson says. “We are both passionate about marrying consumer insight with great strategic thinking to produce world-class ideas. As part of the JWT Network we will have the opportunity to develop our business across Africa and give our talent the exciting opportunity to tap into the extensive knowledge and global expertise JWT represents.”
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