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    Aaron Mahl

    I think this falls beneath the “DUH!” rubric. Localization = relevance, and relevance = mobile ad effectiveness and a growing willingness by consumers to search for value in the ads that smack their small screens. Airpush addressed this on their blog a while back. Worth a perusal. //www.airpush.com/how-consumers-are-driving-a-new-acceptance-of-mobile-advertising/

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