Capturing audiences today requires more than strong copy and appealing creative. Globally, content marketing has evolved into an exciting and competitive $50 billion industry, and is widely viewed as a top priority by marketers. In the first Redzone Round Table of 2015, writer and broadcaster Jeremy Maggs and his expert panel will help attendees immerse both feet into the branded content waters.
“Simply put content marketing is a form of advertising that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content,” Redzone said in a statement.
“It’s a tricky balance to achieve and highly successful when it happens. In the South African market the general sense is we have one toe wet in this growing discipline.”
Joining Maggs are:
• Patrick Conroy – eNCA
• Gordon Patterson – Omnicom Media Group
• Rene Vosloo – Discovery
• Trevor Ormerod – Times Media Group
Brands who have got it right will talk to the strategy of the discipline; while media owners and planners will talk to risk, cost and effective implementation. It’s a must-attend session for brand stewards looking for new marketing channels.
Date: 19 March 2015
Time: 07h00 for 07h30 to 09h00
Venue: Michelangelo Hotel, 135 West Street, West Tower Sandton Square, Sandton
Price: R550 ex VAT
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