If you’re in a creative industry, ‘no’ is a word you’re used to hearing. By the end of the day whether you’re a junior writer at an ad agency, an architect or a marketer, you’ll have dealt with more rejection than most. The thing is, no matter how many times we get told no, we keep going until we get a yes.
The big question the 2015 Loeries campaign asks, is just how many ‘nos’ does it take to finally get that ‘yes’ from the Loeries judging panel?
Now that the entries are open, the brand communications industry across Africa and the Middle East can try for that elusive yes until the entry deadline on 15 May 2015. This is set to be a big year for the awards with quite a few changes, starting with an emphatic yes to Durban for Loeries Creative Week. This change in venue also comes with a change in timing, taking place a month earlier than in 2014. From the 10 to 16 August, Durban will hold all the Creative Week prestige, and all the Loerie hopefuls.
“The move to Durban is at the perfect time – the city has just been named #7 on the New York Times ‘Places to Go in 2015’ and we’ll be there,” says Loeries CEO, Andrew Human.
There have also been new categories introduced from Music Awards and Branded Content, to Service Design. Even the Ubuntu category is in for a bit of a change, now allowing brands to enter their ongoing programmes directly into the awards.
Workshops held at Vega campuses in February and March will guide people through the new categories and how to properly present work for judging, with the full details available at loeries.com.
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