Ogilvy & Mather (O&M) South Africa is relaunching its pipeline talent programme, titled o25. Formerly known as the Ogilvy Graduate Programme (OGP), o25 will give graduates real-life work experience in the industry, with the opportunity to develop their creative marketing career.
OGP first launched in 2013 and has since placed eight students into the programme with an additional four graduates currently in their rotation phase. Through o25, O&M aims to acquire and develop 25 young, dynamic, talented students who are brave enough to tackle today’s communications challenges.
Working with FreshVision Consulting, specialists in people strategy and learning offerings, O&M has created a fully immersive 12-month programme. o25 graduates will gain hands-on experience in integrated marketing and in their respective areas of specialisation, with much of the work being focused on digital. They will be exposed to disciplines across the agency with facets in account management, business development, client-side experience, creative and strategy.
“We are excited about the launch of o25,” said Angela Madlala, director of talent, Ogilvy & Mather South Africa. “Ogilvy has been known to be the ‘teaching hospital of advertising’ and as the world of communications moves at a blinding pace, we need to continue to find people who move with it. o25 will be challenging yet exciting for those selected into the programme. Individuals will be given real responsibility, turn their own experiences into collective knowledge and have the chance to work on some of the country’s iconic brands. It’s where big ideas will be rewarded with big opportunities.”
Applications for the programme open on 24 August. Entrants will be given a brief to complete a challenge on Instagram, the fastest growing social media platform in the country*, and need to apply on the o25 website. O&M will screen applications and those shortlisted will be invited to Super Saturday in either Cape Town or Johannesburg, in October. Super Saturday will assess on various areas of agency life such as their ability to work collaboratively, manage complexity and resilience, existing leadership skills, emotional intelligence and conceptual thinking.
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