CYBERTORIAL: When asked about what the MOST awards mean to MMAP, Michele Munro, MD and founder of MMAP Integrated Outdoor Solutions, is clear about the value of the annual media agency, media owner awards.
The MOST awards for us has become a performance benchmark really, we have actually begun to measure ourselves against the MOST criteria so much so that our teams KPI’s are now largely based on the MOST voting criteria.
Our office starts to buzz for about a week before the MOST Awards, the anticipation just provides some much needed light relief at the right time of year and we look forward to the evenings’ results because it’s a major factor in how we measure our success as a business.
Having been in the industry for a long time, I know the MOST Awards provide a great platform for exchange between media owners and media agencies. It’s a great way of highlighting areas and individuals within the industry that are winning and equally so placing a spotlight on areas in which we could all improve.
Having won a Lamb award in 2012, I’m unwilling to make any predictions, but did I am sure that the most deserving agencies and media owners will be recognised on the evening; we know who consistently sets the benchmarks in the industry and we are fortunate to have many of these agencies and media owners as either our clients or our partners.
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