Media Moves… TheMediaOnline’s weekly round up. Jackie May new editor of Marie Claire. Tracey Edwards promoted to deputy MD of Ogilvy & Mather Johannesburg. Fran Luckin joins Grey Africa as the company’s chief creative officer. Sales and marketing guru joins TLC Marketing – Africa. Tris Gates-Bonarius joins FCB as global executive creative director, Beiersdorf. Rani Raad appointed president, CNN International Commercial. Edelman appoints Jordan Rittenberry as MD of South Africa. Twiga Communications signs up SACAP. Sunglass Hut appoints Liquorice.
Who’s moved where
Jackie May new editor of Marie Claire
Associated Media Publishing has appointed Jackie May as editor of Marie Claire.
“We have no doubt that Jackie will successfully take the brand further,’ says Julia Raphaely, CEO of Associated Media Publishing. ‘With her strong editorial background, we know that she will take Marie Claire into the next phase of publishing, using all our platforms.’
May joins from daily newspaper The Times, where she most recently edited the Cape Town edition. Before that, she worked across multiple media gaining considerable experience for today’s media challenges.
“I am delighted to be joining Marie Claire,’ Jackie says. ‘It is a great privilege to be editing a strong international fashion brand with an exciting and vibrant future. I will be investing in smart, quality content that serves my intelligent reader best and that will reach her via all the brand’s platforms. As Marie Claire’s editor, it’s my ambition to deepen the relationship between the magazine, the various platforms and our readers.”
May succeeds Aspasia Karras, who edited Marie Claire for six years. Her first edition will be the May 2016 issue of Marie Claire.
Tracey Edwards promoted to deputy MD of Ogilvy & Mather Johannesburg
Managing director of Ogilvy & Mather (O&M) Johannesburg, Alistair Mokoena, has announced the promotion of Tracey Edwards to deputy managing director of the Johannesburg office. She is currently managing partner at the agency, overseeing the KFC account – one of the largest accounts in the O&M South Africa Group.
Together with Mokoena, Edwards will help drive agency growth and excellence in client service, while retaining her responsibilities on KFC.
Commenting on her promotion, Edwards said, “At a time when integrated communications is so important, I am especially thrilled to propel creative and effective work for more of the clients we work with. I am looking forward to supporting our dynamic teams to keep embracing David Ogilvy’s spirit of ‘divine discontent’, to further grow some of the country’s most loved brands.”
Fran Luckin joins Grey Africa as the company’s chief creative officer
Paul Jackson, group managing director of Grey Africa, has announced that Fran Luckin would join Grey Africa and take the reins as the company’s chief creative officer.
Luckin will oversee Grey Africa’s creative product and will work closely with Grey Africa’s executive creative director, Glenn Jeffery and creative directors Francois Du Preez and Charlene Olivier.
“I’ve always admired Fran’s work as well as her rare ability to transition from the traditional world to the new world of integrated communications so heavily reliant on digital channels and technology to tell brand stories that people can connect with. Fran has helped lift numerous local and international brands to new heights at a number of leading global network agencies,” said Jackson.
“What makes Fran one of the all-time great creatives is not just the long list of awards won, or the many famous campaigns that have made it into popular culture – but rather that she was always prepared to venture out into the creative wilderness, to break loose of the expected and the ability to transcend traditional big ideas into truly integrated campaigns,”
Sales and marketing guru joins TLC Marketing – Africa
TLC Marketing has announced a new addition to their team, Lee-Anne Finlay, who joins the agency as sales director. Her core focus will be leading and directing the sales team in line with the agency’s strategic objectives.
Finlay has extensive experience in the sales and marketing industry spanning on 11 years, having worked for industry specialists ZaPOP Media and Media 24. “I am honoured to be part of the TLC marketing team and look forward to working alongside Preneshen to take the team to new heights,” says Finlay.
Preneshen Munian, managing director commented on their latest hire, “TLC Marketing is excited to welcome Lee-Anne to the team, as she brings a wealth of experience within the media and shopper marketing industry which will be a huge contribution to our sales growth in 2016.”
Tris Gates-Bonarius joins FCB as global executive creative director, Beiersdorf
FCB’s chief client officer and worldwide account director, Beiersdorf, Erika Darmstaedter has announced the appointment of Tris Gates-Bonarius as global executive creative director, Beiersdorf. She will work as a creative partner to Darmstaedter on all brands for which FCB is responsible (Nivea, Nivea Men, Eucerin and Hansaplast). Gates-Bonarius will join the agency on February 1 and be based in Hamburg.
“Tris is a great creative with an intuitive understanding of and passion for brands. She is highly focused, has a great collaborative spirit and a commitment to creatively solving clients’ business problems,” said Darmstaedter. “Her unique combination of global brand experience, personal care experience, and her time with Facebook, working with clients and agencies on how to best leverage digital platforms, make her a great partner for Beiersdorf’s needs.”
Rani Raad appointed president, CNN International Commercial
Rani R. Raad has been appointed to the new role of President, CNN International Commercial.
In this role, Raad will continue to be responsible for CNN’s commercial functions outside the US. In addition, the development of Turner International’s programmatic trading strategy will be facilitated under his leadership.
Previously as executive vice president and chief commercial officer, CNN International, Raad has led the CNN International Commercial group since it was created in 2013 to directly align all of CNN’s international commercial activity into one organisation. This activity spans core business activities such as advertising sales, content sales and partnerships, business development, marketing and research.
“Rani has a remarkable track record in leading a diverse portfolio of commercial initiatives across international markets. He has built a new digital team that is the authority in this space and has transformed the commercial operation for CNN internationally, bringing in a new leadership team to deliver best-in-class and award-winning ad sales solutions as well as re-setting the licensing and content sales businesses to yield a suite of new branded initiatives around the globe,” says Gerhard Zeiler, President, Turner International.
Edelman appoints Jordan Rittenberry as MD of South Africa
Edelman, a leading global communications marketing firm, today announced the appointment of Jordan Rittenberry as managing director of Edelman South Africa. Rittenberry will be based in Johannesburg, which serves as the hub for the Edelman’s work in Africa. An Edelman veteran with a decade of service at the firm, Rittenberry takes over from Tod Donhauser, who has transitioned to the role of CEO of Edelman United Arab Emirates. Under Donhauser’s leadership over the past two years, Edelman South Africa has established itself as a formidable agency within the region.
“Our South Africa operation now stands at an inflection point,” said Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa. “Tod and his team have successfully integrated our acquisition and built a solid operational foundation. We are now set to expand our offering and solidify the office’s role as a hub for client servicing both domestically and across the continent.”
Who’s won what
Twiga Communications signs up SACAP
Boutique PR agency Twiga Communications was recently awarded the much sought-after SACAP (South African Council for the Architectural Profession) account. SACAP is the country’s regulatory authority that guides the profession and promotes the level of education and training within the built environment.
Twiga Communications will be taking care of all public relations and communications requirements including social media and stakeholder relations.
Franco D’Onofrio, partner atTwiga Communications, is thrilled to have SACAP as part of the agency’s client base. “We were invited to pitch for the entire SACAP communications account and went through the process last year, alongside leading agencies. We were extremely excited when we won the business.”
Sunglass Hut appoints Liquorice
Liquorice, a DigitasLBi company and one of Africa’s leading digital agencies, has been appointed as Sunglass Hut’s digital and social media agency in South Africa. Sunglass Hut is the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company, with more than 3 000 stores worldwide – 135 in South Africa.
Following a competitive pitch, the Sunglass Hut marketing team awarded the account to Liquorice.
“Liquorice brought a dynamic energy to the table and handled everything we threw at them during the selection process in a professional, creative and engaging way,” said Earl Kopeledi,
