Media Moves… TheMediaOnline’s weekly round up. Nedbank shows the way on small outdoor advertising format.Phat Joe joins ECR to host daily drive time show. Dales to head BBDO content division, FlareStubbs promoted at Barloworl. d Logistics. Dr Marietjie Theron-Wepener appointed senior lecturer in marketing at USB. DUO welcomes new clients PriceCheck, CompareGuru and Saicom.
This week’s BIG move: Nedbank shows the way on small outdoor advertising format
Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers.
“As a bank for all, Nedbank’s fast growing presence in several communities has seen the brand’s awareness and resonance growing significantly across the country,” says Vanessa Singh, head of retail and business banking. “It is therefore important to ensure that all our points of presence, in particular the branches and ATMs, are easily located.”
AdLites are internally illuminated street signs, which provide directional advertising signage, and high-impact, 24-hour branding.
“In some communities, directional signage is often used as a landmark and as such, we believe the Nedbank brand helps to facilitate directional requirements or conversations within the communities. This is another way we continue to make the things that really matter in communities happen”, she says.
Katharine Liese, Business Unit Manager for The Media Shop, also points out the value of AdLites in connecting with communities: “A key insight into the strategy in smaller communities is that very often the directional signage locations are used as waypoints in the towns, and thus the Nedbank brand is imbedded into daily conversation within the community – building familiarity, recognition and consideration passively.”
Who’s moved where
Phat Joe joins ECR to host daily drive time show
One of South Africa’s most popular personalities is making the move to KZN to launch the next leg of his illustrious broadcasting career. Phat Joe is joining Durban’s hit music station East Coast Radio, as of Monday, 15 August, to take KZN listeners home during the daily drive time show, on air from 15:00 to 18:00.
His presentation style, lip-smacking radio charm, larger than life personality and infectious ability to connect with his audience promise to bring a refreshing and renewed energy to the late afternoon slot.
“We are delighted to welcome Phat Joe to East Coast Radio’s daily line-up,” says Zane Derbyshire, programming manager. “At the station, we pride ourselves on our core of talented presenters who deliver world-class entertainment to our audience 24/7. The addition of a personality in the form of Phat Joe just takes us up another notch. We are looking forward to introducing him to our listeners from Monday.”
Says Phat Joe: “This is a really exciting opportunity for me. Not only will I get to chill in Durban, but I also get to interact with the cool listeners of East Coast Radio on a daily basis. I think we are going to have a lot of fun together!”
Dales to head new BBDO content division, Flare
Heading up Flare is Johannesburg-based new appointment Tara Dales who has vast experience in the world of content from her time at National Geographic, Buzzfeed and Rubicon Entertainment.
‘Tara brings a wealth of experience from the world of content creation. She is able to conceptualise, direct, as well as manage productions. Importantly she understands the importance of digital amplification and brings a completely new approach to creating and developing content,” says Net#work BBDO MD Gau Narayana .
Stubbs promoted at Barloworld Logistics
Kate Stubbs has recently been promoted to managing executive business development and marketing at Barloworld Logistics. With a degree in business management, Stubbs joined Barloworld Logistics in 2002, prior to which she worked both locally and internationally. She joined the executive committee of Barloworld Logistics in 2011 as a marketing and communications executive. Now her responsibilities have expanded to lead the business development and sales teams across all regions.
Stubbs is driven by a passion to make connections between people, ideas and concepts come alive and transforming them into commercial reality. Her areas of specialisation include: sales and marketing, client services and corporate communication. She is a primary source of thought leadership for the supply chain management industry, and has been intimately involved in conceptualising, developing and producing strategic insights on business and supply chain trends in the form of the annual Barloworld Logistics’ supply chain foresight research study.
Dr Marietjie Theron-Wepener, previously marketing director of University of Stellenbosch Business School (USB), has been appointed as a senior lecturer in marketing at USB.
Who’s won what
DUO welcomes new clients PriceCheck, CompareGuru and Saicom
Specialist tech PR and digital marketing agency DUO Marketing and Communications has welcomed PriceCheck, soon-to-be-launched CompareGuru, and Saicom as new customers this month.
Specialising in PR and digital marketing services, DUO offers clients value through creative, out-of-the-box PR and digital solutions, including media content, blogs, infographics, video and webinars for strategically relevant platforms. “Our integrated service offering means we are well positioned to be a complete PR, marketing and digital partner to companies in the tech space,” says Judith Middleton, CEO and founder of DUO Marketing + Communications.
PriceCheck is an online consumer goods and financial services comparison site that aggregates all information from a variety of merchants to provide unbiased, objective information on which consumers can base their shopping decisions. The company came to DUO as part of Compare Africa Group, initially to communicate the upcoming PriceCheck Tech & E-Commerce Awards, with a sustained digital and traditional PR offering to follow to elevate the brand and drive traffic to the site. CompareGuru, also a member of Compare Africa Group, is the first truly independent online platform in South Africa that sources and provides a comprehensive comparative service of product options, with a focus on financial services including banking and insurance, as well as mobile and broadband. Saicom is an end-to-end technology provider and specialises in voice services. “
Who’s making moves
BBDO South Africa launches a content division, Flare
BBDO has announced the launch of Flare, an in-house content division geared to tackle the exponential growth in video content in today’s communication mix. Net#work BBDO MD Gau Narayanan says that the mandate for the new division is simply to produce great content. “BBDO has always had the belief in creating world-class creativity from Africa, and this has been evidenced in its recent and award-winning work for Chicken Licken, Guinness and Tusker.”
“Content is what great advertising has been producing since day dot, since before there was ‘content.’ That hasn’t changed,” says Net#work BBDO ECD Brad Reilly. “What has changed is the way it is made and how it shows up. Simply plodding along, only doing it the way it’s always been done is not sustainable. Today’s landscape demands a more nimble, more progressive approach to the art of story-telling, an art that has become disproportionately important to our clients, but that still demands the strategically-aligned, brand building strengths that we have always offered.” Dales and Reilly have picked up the Flare baton already by conceptualising, scripting and producing content for BBDO clients UNISA and VISA completely in-house as part of integrated campaigns.
Flare is currently operational in 12 BBDO offices and works with a wide range of clients globally ranging from MARS, Diageo, PepsiCo & Mercedes-Benz. The division has created hundreds of films, generated tens of millions of earned views, and has won a range of internationally acclaimed awards.
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