• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Digital

Twitter’s reaction to the 2017 State of the Nation Address (SONA)

by Kyle Findlay
February 16, 2017
in Digital
0 0
0
Twitter’s reaction to the 2017 State of the Nation Address (SONA)
Share on FacebookShare on Twitter

The president’s annual State of the Nation Address (SONA) is a highlight within the South African political calendar but for all the wrong reasons.

Rather than a gathering that celebrates our country’s progress, the SONA has become a battleground where opposition parties demonstrate their disdain for the ANC and its leader,  President Jacob Zuma. The Economic Freedom Fighters (EFF) have been forcefully ejected from the SONA each year since arriving in parliament for challenging the president on core issues relating to alleged corruption, and many other parties have chosen to walk out rather than stay and lend the event an air of respectability.

“Rather than a gathering that celebrates our country’s progress, the SONA has become a battleground where opposition parties demonstrate their disdain for the ANC and its leader,  President Jacob Zuma.”

Before launching into the rest of this article, it’s worth reminding ourselves of what was actually discussed in this year’s SONA. Given the drama that unfolds each year, it is easy to miss what is actually said. The Huffington Post summarises the main points made by Zuma this year here. Indeed, what characterised this year’s SONA was the president’s move towards a more populist position on legitimately urgent issues such as economic participation. Fin24 outlines this shift here.

I’ve been tracking discussions around SONA for several years now and it always produces the highest tweet volumes of any political event each year. To put it into perspective, roughly as many tweets are generated on the evening of a SONA (usually in the region of about 400 000 in my experience) as were generated in the first two weeks of the original Fees Must Fall uprising in 2015.

“…roughly as many tweets are generated on the evening of a SONA (usually in the region of about 400,000 in my experience) as were generated in the first two weeks of the original Fees Must Fall uprising in 2015”

I started collecting data on this year’s SONA on Tuesday the 7 February in order to catch the build up to the actual address on Thursday the 9th of February. All in all, I collected over 586 000 between 7-12 February. This included over 361 000 on the evening of the actual address (between 19:00 and midnight).

Using the standard technique of connecting users together when they interact by either retweeting or @mentioning each other, I constructed a network around the SONA conversation that included over 115 000 unique Twitter accounts. The result looks like this where the different coloured regions represent different communities:

From this picture we can see that the largest communities were centred around liberal-leaning South Africans (including, but not limited to, the Democratic Alliance’s accounts), professional influencers such as @justkholii_ and @Karabo_Mkgoko (neither of whom have appeared in my data before, perhaps demonstrating how the SONA is able to pull in more mainstream South Africans) and Woke Twitter.

The ANC-Gupta-BLF community – consisting of the official ANC (@MyANC) account, Gupta-owned media accounts (@ANN7tv and @The_New_Age) and various Black First, Land First (BLF) accounts – was notable for the unusual conversation pattern that is displayed. Community members usually tend to group together into solid masses on a network map as seen by the regions of solid colour above. However, the ANC-Gupta-BLF community was quite dispersed between other communities (notice the tendrils of pink across the map, particularly in the Woke Twitter community).

It is also worth noting that, while still relatively small overall, this community was almost the same size as the EFF community which is surprising since it did not even exist in our data at the same time last year. Granted, the EFF community was smaller than last year. One can speculate about why this might be: arguably, it is because the EFF’s support base has diversified across multiple communities, as we will see below.

“…the EFF community was smaller than last year. One can speculate about why this might be: arguably, it is because the EFF’s support base has diversified across multiple communities…”

The below chart summarises the 10 largest communities. Communities are ranked based on the proportion of users in our data that fell into each community and on the overall proportion of tweets that was generated by each community. Communities that generated more tweets than we would have expected given how many users it had sit above the 45 degree diagonal line below. We can therefore say that the Liberals and Professional influencer communities were particularly vocal this year, pointing towards two particularly engaged, passionate groups of people.

Breakdown of the top 10 communities identified using the Louvain modularity algorithm. Communities are ranked on the x-axis by the proportion of users in the dataset that were identified as belonging to that community and on the y-axis by the proportion of all the tweets in the data that were generated by members of that community. Communities that sit above the 45 degree diagonal line were particularly vocal.

In order to understand the main topics of conversation better, I created a list of subjects that were then searched for within each tweet to count up how often a word or phrase relating to a specific subject was used across all the tweets in our data. This is a somewhat crude way of uncovering the topics being discussed but it still gives us some insight into which topics resonated the most with each community, which in turn gives us some insight into their agendas and mindsets.
In the below rankings, we can see which political party was mentioned the most within each community.

More often than not, this gives us an idea of which way each community’s political allegiance leans, although this approach is clearly not perfect. For example, we’d expect the Liberals community to mention the DA most often rather than the ANC. Perhaps there really are more liberal-leaning South Africans in the ANC fold than we realise or perhaps it is true that liberals are more prone to attack ‘the competition’ on their shortcomings. It’s a matter open for speculation so this data should be taken with a pinch of salt.

Top 10 topics discussed within each community based on a pre-defined list of subjects.

From the simple topic analysis though, we can also see which hot topics were mentioned the most. For example, ‘racism‘ and ‘land‘ were high for most groups. Similarly, Mosiuoa Lekota’s statements at the SONA ensured that ‘COPE‘ featured highly in many communities, while ‘education‘ was highest for the Woke Twitter community which is closely aligned with the Fees Must Fall movement. Unsurprisingly, ‘land‘, ‘transformation‘ and race (‘whites‘) stood out in the ANC-Gupta-BLF community.

Wrapping up our analyses, below are the three most popular tweets (based on retweets) within each of the top communities to give you an idea of what topics resonated the most with them.

The Liberals community focused on sleeping ANC MPs and the pandemonium that ensued in parliament:

ANC MPs 15 min after Zuma started #SONA2017 pic.twitter.com/qgzaLHXDwv

— Jan de Lange (@JanniedeLange) February 9, 2017

I had to leave #SONA2017 because we got pepper sprayed in the gallery. Zuma is a disgrace.

— Patricia de Lille (@PatriciaDeLille) February 9, 2017

"It has become quite CLEAR that this Parliament no longer stands for the rule of law!" – @MmusiMaimane

RETWEET if you agree! #SONA2017 pic.twitter.com/KO8g99PaSE

— Democratic Alliance (@Our_DA) February 9, 2017

The Professional influencers community retweeted content critical of President Zuma, especially as articulated by EFF members:

This was the funniest moment ??? #SONA2017 pic.twitter.com/b917KSxtVf

— SPHECTACULAR SKITS (@VinesBySphe) February 9, 2017

#SONA2017 let close it ???with some lit ?? pic.twitter.com/x0gVbF7RVi

— Andile khumalo (@Djandy_kay) February 9, 2017

#SONA2017 No matter how he may have come across he is telling the truth. pic.twitter.com/AnPqQyuECt

— TweetGuru (@JustKholii_) February 10, 2017

The Woke Twitter community emphasised the violence towards female MPs and the parallels between violence in parliament and violence committed against students:

I think the term you're looking for is 'engaged, interested citizen' https://t.co/GEU2hiqTJ2

— Janine_J (@janine_j) February 9, 2017

Pepper spray, violence, swearing, name calling, screaming, cable ties, injections and our President begins by saying "Finally…" #SONA2017

— Leanne Manas (@LeanneManas) February 9, 2017

Pepper spray is not nice on members of parliament but delicious on students.

Okay okay, I gerrit #SONA2017 pic.twitter.com/PcdSyGw3qx

— Linda (@__LindaN) February 9, 2017

The often pro-EFF @Barry_Roux community mostly retweeted jokes at the ANC’s expense:

Retweet If You Are Now Considering Julius Malema As The Only Fit Candidate To Make SOUTH AFRICA GREAT AGAIN ??#SONA2017

— Kemosabi ? (@FoozyIndigo) February 9, 2017

You've gotta give it to this sign interpreter! ???????#sona2017 pic.twitter.com/Wof917d2Y4

— Mr.C (@MrIntelligent64) February 9, 2017

The EFF was violently removed from parliament so that ANC MPs can sleep peacefully as Zuma speaks. ????? #SONA2017 @Julius_S_Malema pic.twitter.com/5Hl4FnPa70

— Cam (@CamModisane) February 9, 2017

The EFF community drew contrasts against former president, Thabo Mbeki, called out the Minister of Water & Sanitation, and implied that Deputy Speaker, Lechesa Tsenoli, was in for a fight:

Mbeki has been attending every SONA for the past 3 years without fail to witness that chaos.He sits there like saying 'I told you' #SONA2017

— Zwelinzima Vavi (@Zwelinzima1) February 10, 2017

Minister of Water & Sanitation has outsourced the ministry to a Ben10, who she travelled with to Iran and New York last year. #SONA2017! pic.twitter.com/defg7Q73tv

— Floyd Shivambu (@FloydShivambu) February 8, 2017

Deputy speaker Lechesa Tsenoli getting ready for #EFF and honourable #Madisha. #SONA2017 pic.twitter.com/v2gKZi0Al4

— #RememberKhwezi (@mbhuriyavacanyi) February 7, 2017

The ANC-Gupta-BLF community characteristically zeroed in on the black versus white race narrative and called out Nando’s for their capitalist ways:

In a country where white people butcher black people's names every day, this is rich. ??? https://t.co/0b3rjArPfI

— Mandy Collins (@CollinsMandy) February 9, 2017

Whenever we try to laugh at your jokes, we remember your prices ? https://t.co/boWrB42UII

— V. (@vicjanuary) February 9, 2017

Wish you would tweet for all black people whose names are murdered daily ???? https://t.co/6WalskFh5i

— Mayihlome (@MTshwete) February 9, 2017

The Celebs & Woke Twitter expressed their disdain and embarrassment over the proceedings:

Pepper spray, violence, swearing, name calling, screaming, cable ties, injections and our President begins by saying "Finally…" #SONA2017

— Leanne Manas (@LeanneManas) February 9, 2017

Guys, we just witnessed grown women get manhandled, if not beaten, in parliament on Live TV! And everyone in there clapped?!!!!! #SONA2017

— Boity Thulo (@Boity) February 9, 2017

The international guests must be feeling awkward, like when you go visit a couple and they start fighting in front of you. #SONA2017

— Nzinga Qunta (@NzingaQ) February 9, 2017

The Digital influencers community called out the EFF and otherwise made light of the proceedings:

Full EFF fight. Scary stuff!!!#SONA2017 #Sona #EFF #Malema pic.twitter.com/BVhWP36JOQ

— Chelsea Lotz (@Chelsea_Lotz) February 9, 2017

MUST WATCH??? The sign language translator at #SONA2017 is uncensored and sooo unlocked. WOW

RT for awareness? pic.twitter.com/VLASFmeMOV

— Nehemiah Sikhosana (@SVRGNSN) February 9, 2017

Who is this Afro lady ?#SONA2017 pic.twitter.com/fE7AKVwK0O

— Malume Please (@Adverttown) February 9, 2017

The Official SA government community stuck to perfunctory tweets ahead of the event, although @UlrichJvV’s tweet did resonate strongly within this community:

Don't have time to listen to #SONA2017 from start to finish? RT this and we will send you the most crucial updates. pic.twitter.com/hptiXmm9eP

— South African Gov (@GovernmentZA) February 1, 2017

Don't miss our exclusive livestream of #SONA2017 RT this and we'll send you a reminder to tune in. pic.twitter.com/VajfL6hJZM

— South African Gov (@GovernmentZA) February 1, 2017

#SONA2017 is not a reflection of the state of our nation. It is a reflection of the state of our leaders.

— Ulrich J van Vuuren (@UlrichJvV) February 9, 2017

The eNCA community’s top tweets all related to live video reporting of the proceedings:

#SONA2017 Mmusi Maimane speaks outside Parliament after walking out pic.twitter.com/vekDAhILBN

— eNCA (@eNCA) February 9, 2017

https://twitter.https://twitter.com/eNCA/status/829753907857350656com/eNCA/status/829748652419674112

So what do we take from this year’s SONA theatrics? The things that stood out for me included the fact that the majority of Twitter users are still incredibly incensed by the behaviour of our parliament and our president despite recent efforts to reframe the narrative. The race-based, nationalist narrative of the ANC-Gupta-BLF community has featured prominently in recent months and I was relieved to see that, while they definitely have a presence in our political discourse now, their polarising narrative is still drowned out by those who focus on the importance of the rule of law, the constitution and the role that only good governance and moral leadership can play in righting our ailing land. If anything, it demonstrates that our country has not been distracted by recent events and attempts to reframe the narrative. Rather we are stronger and firmer in our resolve to see right done by our people.

Finally, if I was a 74 year old President Zuma, I’m sure I would be wishing for a more peaceful life in the rolling hills of Nkandla. Instead he finds himself embroiled in the biggest battle of his career; a battle for his own personal freedom where the stakes couldn’t be higher: the soul of the ANC and the soul of our country. How much longer can it go on for?

Tags: ANCBLFDAEFFGuptasinfluencersSONAState of the NationTwitter

Kyle Findlay

Kyle Findlay Head of Data Science and Knowledge Creation Cape Town Area, South AfricaMarket Research I am the Head of Data Science and Knowledge Creation at the TNS Global Brand Equity Centre (GBEC) in Cape Town, South Africa. The GBEC is a centre for innovation and thought leadership across TNS globally. Amongst other things, the GBEC develops and supports brand and communications thinking and solutions within TNS. I have been intimately involved in the development of solutions such as the ConversionModel and models of consumer influence. My team has also played, and continues to play, a key role in the development of TNS' technology-enabled research infrastructure, methodologies and product offer. We have been integral to the creation of TNS' big data- and social media-related offers both from a technical perspective (development, infrastructure, etc.), a theoretical perspective (natural language processing, social network analysis, etc.) and an offer perspective (brand tracking, campaign tracking, etc.). I have a passion for understanding complex systems such as the human mind, society, business and nature, and I love sharing this understanding with others through writing and presenting. I have a strong desire to bring the hard sciences to bear on the question of why people do what they do. This passion has encouraged me to delve into specific scientific areas such as neuroscience, network theory and big data techniques, producing award-winning papers along the way. Over the past several years, I have worked with many of the largest companies and brands in the world in a variety of areas and continue to do cutting-edge work with many of them. I am published in several journals and industry magazines and I have presented papers and hosted expert Q&As at conferences around the world. I am also the recipient of multiple awards, including a WPP Atticus Award and the MRS Silver Medal Award, and twice I have won both the Gold and Silver Awards for Best Paper at the South African Marketing Research Association's (SAMRA) annual conference.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

Recent News

Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?