• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Agencies

True empowerment: Trust develops media entrepreneurs’ skills to help transform sector (with pics)

by Michael Bratt
September 12, 2017
in Agencies
0 0
0
True empowerment: Trust develops media entrepreneurs’ skills to help transform sector (with pics)
Share on FacebookShare on Twitter

Delivering a helping hand and guidance to previously disadvantaged youth will accelerate transformation in South African media.

Media agency Ebony+Ivory’s Hlumani Empowerment Trust has a plan. Paul Middleton, managing director of Ebony+Ivory (E+I), says its aim is “to give emerging people a leg up and true empowerment, because I’ve gone through all the models and they didn’t work … At the end of the day I just wanted something that would grow the industry”. In the works for the past three years, the Trust was formally registered in October 2016 and received its first participants in April this year.

The Trust helps beneficiaries in two ways; firstly through the previously disadvantaged people who work for E+I, and who generate business and the wealth for the company every day, and secondly via seven entrepreneurs who participate in the programme. The former hold 25.2% ownership of the Trust and get a percentage in revenue back from it, while the latter receive support for their business and skills development. “The intention is for each person to grow and get a leg up, saving on costs every year, and then go out and employ some more people or get more business,” Middleton explains.

Middleton reckons “finding true entrepreneurs is a mission”. Many people were scared off because the Trust is not a paying opportunity and may have found the application process daunting, even though in reality it is not. Those participating in the Trust receive the backing of E+I and its prominent position in the industry, affiliated with all the industry bodies, and the reputation that comes with it. They also receive business skills training and assistance with putting together business plans and tender proposals.

A two way benefit

Not only do the entrepreneurs benefit from being part of the Trust, but so too does Ebony+Ivory. The agency is able to call on the entrepreneurs as service providers, though this is not expected. One of the participants, videographer Molebogeng Angoma AKA Mol, was given an R80 000 assignment for 20 commercials for one of the agency’s clients, in his first week as part of the Trust.

Andile Khuzwayo, a designer, assisted the agency with design options for a client. “We’re seeing the benefit of having real South African people who think differently to us old white people, who think differently, who act differently, who have grown up differently,” says Middleton. “They understand how to speak to the market… We’re seeing the benefit of having new South African brains working on marketing messages that we don’t get.”

Hearing from the entrepreneurs

Creative composer Thantaswa Matshobongwana is one of the entrepreneurs taking advantage of the Trust. She was looking for more stable, permanent employment and hence applied for the Trust. “I’ve got space here, and there’s data which is something people struggle with”, she says describing its advantages. Networking and the opportunity to collaborate is another advantage for the entrepreneurs, something Matshobongwana has done with one of her peers.

Asked why he put his name forward for the Trust Mol, who is trained in screenwriting and directing, said he was looking for an incubator hub so that he could pick up entrepreneurial skills and potential new clients. The Trust has delivered on this mandate. Mol has picked up new clients, been mentored, had had the chance to network and benefited from the education slots offered. Having founded his own company video production company, Pix Play, just under two years ago, Mol says E+I put a lot of trust in him when they handed him work in his first week as part of the Trust, and he is grateful for that. “I want to make a feature film … In five years I would like Pix Play internationally to be recognised as a quality video production company and have a few international and local awards under our belt,” he says of his next ambitious goal.

Khuzwayo, who hails from Durban, says after he finished studying, he decided to start his own business which designed posters for events, did logos, and registered people’s companies for them. After moving to Johannesburg he morphed this business into The Plug Creative Agency.

“My business was doing well, but not that great,” he explains. “I knew people and I knew how to open doors, speak to clients and get gigs, but it wasn’t really proper”. This was why he decided to apply for the Trust. “I didn’t understand the concept of business and I certainly didn’t understand the concept of an agency… I didn’t know how to manage funds and I didn’t know how to get proposals going. Here I learn how to manage my business and how to maintain and actually grow it”. He says he now treats his company like a real business, instead of seeing it as a freelancing gig.

Nothing like this in South Africa

Asked if there was another model like this in South African media, Middleton says he created something because he couldn’t find anything and “this felt right for me”. He adds that it is a work in progress that still has problems that need to be worked out. “The model is a good model but it certainly isn’t the Holy Grail, it certainly has faults and it certainly can be improved.”

Setting up the office space for the entrepreneurs cost Ebony+Ivory R500 000, which includes a workspace, Apple Macs connected to creative cloud, printing facilities, tea and coffee, a fully furnished kitchen, a boardroom, and a chill room.

There are spaces that still need to be filled in the Trust. If you are a young entrepreneur looking for assistance you can click here for more information and how to apply.

Here are some pictures of the office where the entrepreneurs create magic:

The work space where the entrepreneurs make magic
Thantaswa Matshobongwana shows off her skills
The boardroom, where the entrepreneurs can hold meetings

Molebogeng Angoma (left) works with an employee that he has been able to hire
The chill area, where the entrepreneurs can take some time out from work
Andile Khuzwayo hard at work

The Trust has allowed collaboration between the entrepreneurs and sharing of ideas and work

Follow Michael Bratt on Twitter @MichaelBratt8

Tags: assistanceBEEE+IEbony+IvoryEmpowerment TrustguidanceHlumani Empowerment Trustleg upmentoringMichael BrattPaul Middletonpreviously disadvantagedskills developmenttrustyouth

Michael Bratt

MIchael Bratt is a multimedia journalist working for Wag the Dog Publishers across all of its offerings, including The Media Online and The Media magazine. Writing, video production, proof reading and sub-editing and social media. He has plied his trade at several high-profile media groups. A passionate writer, news connoisseur, sports fanatic and TV and movie addict, he enjoys spending time with family and friends, reading and playing x-box.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

Recent News

Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?