[PARTNER CONTENT] Artificial Intelligence is changing the world as we know it, and it’s no surprise that this technology is fast becoming pivotal in marketing.
For decades, we have understood the importance of data and insights and we now have the tools to action against these data points through deep learning, of real consumers and real conversations taking place on social media
We understand the fundamentals of marketing and that brand growth comes from driving effective mass reach of the category. Social media has provided the platform for marketers to drive scale and to communicate effectively across the various segments, but we cannot assume the attention of these messages.
Welcome to the world of Christopher
Christopher Africa is a world-class, proudly South African Artificial Intelligence software that enables brands to intercept and tap into consumer’s micro-moments and conversations on social media.
Christopher is a sophisticated real-time data profiling platform with the ability to profile target audiences into various segments by enriching the data and analysing the information. This technology offers brands the powerful opportunity to drive contextually suitable messaging to the relevant consumers, at the relevant time, in the right context alongside relevant content.
Unlike bots, Christopher A.I reads, understands, analyses, and then responds to consumers conversations, in real-time. By identifying keywords, life stage, and behaviour triggers, brands can drive mass effective reach, and through personaliSed messaging, Christopher increases the propensity of attention. Christopher delivers relevance, resonance, and mass personalisation.
Real-time consumer engagement
Through deep learning, data, and insights, Christopher enables organisations to engage in relevant consumer conversations in real-time. Christopher serves accurate, hyper-personalised ads/ messages to relevant consumers, at relevant times.
Real-time consumer insights
By performing social listening across Instagram, Facebook, Twitter, and linkedIn, Christopher can provide powerful insights into consumer’s conversations, behaviors, demographics, and interests.
Through the analysis and monitoring of campaigns, community management, and social listening, Christopher can understand and analyze brands’ impact, sentiment, and share of voice across social media platforms. We measure and monitor in real time and report across the fundamental measurement metrics of media executions (Reach, Engagement, and Clicks).
Using Artificial Intelligence capabilities, Christopher enables organisations to engage in relevant consumer conversations, in real-time. Beyond brand mentions. Beyond page mentions. Beyond hashtags. This is the power of Artificial Intelligence. This is the power of Christopher.
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