• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Broadcasting

Broadcasting by the numbers

by Glenda Nevill
June 22, 2020
in Broadcasting
0 0
0
Broadcasting by the numbers
Share on FacebookShare on Twitter

Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, in audiences, choices and revenue. The National Association of Broadcasters released its latest State of the Broadcasting Industry Report late in 2019. These are the headlines.

There is no doubt the period between 2015 and 2018 was a turbulent time for broadcasting, not least due to ongoing issues at the SABC, and the continued impact of technological developments.

It was against this backdrop that the National Association of Broadcasters (NAB) researched its State of the Broadcasting Industry Report, the first edition of which was released in 2014 as South Africa celebrated its first 20 years of democracy.

The second report, issued in November 2019, was the result of PricewaterhouseCoopers research into what has happened in the five years since then, as South Africa marked 25 years since the landmark democratic elections in 1994.

As the CEO of the NAB, Nadia Bulbilia, says, “It provides clear indicators of the contribution made by broadcasters to the economy through job creation, local content creation and investment in infrastructure. It presents reliable data to inform and shape future broadcasting policy and identifies gaps for ongoing industry research”.

NAB chairperson, Philly Moilwa, is upbeat. As he says in the introduction to the report, “The democratisation of broadcasting has enabled the public to enjoy and engage with more services, channels and programmes, in more languages and more genres than ever before. Overall, the story of broadcasting in our democracy is a good one.”

Still on the radar, as it has been since 2015, is South Africa’s switch to digital migration. The national analogue switch-off process, which was approved 11 years ago, was revised in 2018, with the deadline having recently been extended to July 2020.

The State of the Broadcasting Industry Report is based on responses from NAB members: Five from television, 39 from radio and three from signal distributors. We have highlighted some key numbers in this story, but the entire report is available from the NAB.

Television overview

South Africa had three commercial subscription licensed television operators (StarSat, Deukom and MultiChoice), two free-to-air (FTA) operators (SABC and e.tv) and five community television broadcasters, (1 KZN TV, Cape Community Television, Soweto Community Television, Faith Broadcasting Terrestrial (former TBN) and Tshwane Community Television), who collectively offer 62 high definition channels and over 236 standard definition (SD) channels to an audience of 38.2 million people. Of the 14.4 million TV households in the country, 55% are analogue FTA viewers, with the remainder being satellite based.

Radio overview

Average daily listening time on radio averaged out at 3h36 in 2018. A weekly audience of almost 36 million people tune into radio via a variety of devices, listening to 24 commercial stations (21 private and three SABC public/commercial), 16 SABC public service broadcasting stations (including Channel Africa) and 264 community stations.

Seventy-one percent listen on standalone radios, but this percentage is steadily declining as cellphones (33%), vehicle radio (24%), TV (13%) and computer streaming (2%) listening become more popular.

Advertising revenue (TV)

Revenue from TV advertising has grown from R6.6 billion in 2014 to R7.5 billion in 2018, reflecting a 3.3% compound annual growth rate CAGR in comparison to the 14.0% CAGR of the pre-2014 period.

Historically, the report said, TV was the largest advertising segment by revenue, but this is being challenged by internet advertising, predicted to overtake television by 2022.

Advertising revenue (radio)    

Radio’s advertising revenue grew from R3.9 billion in 2014 to R4.2 billion at a CAGR of 2.3%, in comparison to the 12.7% CAGR of the pre-2014 period. While radio’s greatest strength is its ability to reach a large-scale audience, the ability to deliver targeted content to more specific groups of people needs to be understood and developed, NAB recommended.

Radio has shown “slightly slower growth over the past four years” but has been “aided by the rise of community stations to remain prominent, as music streaming and podcasts begin to enter the market”. This isn’t necessarily a bad thing, NAB says, as while streaming and podcasts do compete with radio “they also drive a culture of listening and the spoken word” and as such, contributed to radio’s continued relevance.

TV revenue 

R2.32 billion: That’s how much in licence fees, levies and other contributions TV broadcasters brought in over the period 2015 – 2018. Subscriptions to pay-TV were the main drivers to overall growth in revenue, with an additional 1.5 million households expected to sign up between 2018 and 2022. However, the NAB warns, this is expected to slow “as the cultural shift towards on-demand, personalised content via streaming services gains traction”.

FTA channels are still the mainstay of viewers, with the top five most-watched TV shows in 2018 all being on FTA channels. E.tv’s satellite broadcaster, Openview, which launched at the end of 2013, has shown significant growth over the last two years. “In the 12 months to September 2018, its customer base grew 42%, and in March 2019 reported 1.6 million active set-top boxes”. 

Radio revenue 

Total contributions from radio businesses over the period 2015 – 2018 in respect of licences, levies and other fiscal contributions amounted to R700 million, substantially higher than the R471 million over the period 2012- 2014. “This increase is primarily driven by Needletime Royalties following the Supreme Court of Appeal ruling in 2014 on the Needletime formula, which came into effect during the 2015 – 2018 period,” the NAB reported.

Signal distributors have over the past four years contributed R568 million in the form of taxes and other fees and levies.    


Tags: advertisingaudiencebroadcastingNABNadia BulbiliaNational Association of BroadcastersradiorevenueState of the Broadcasting Industry Report 2019television

Glenda Nevill

Glenda Nevill is the editor of www.themediaonline.co.za She is also a writer, communicator, dog walker, mother, worshipper of Burmese cats. Loves rugby and beach walks. Hates bad grammar and bad manners.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

Recent News

South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?